Environment & biodiversity
Location:
Paris (France)
Sponsor:
Fanny Demulier
Grant:
€20,000 at the committee meeting on 24/04/2017
Project Owner
"Biodiversiterre represented a great opportunity for Veolia to promote biodiversity and the circular economy by partnering with a public awareness raising operation that potentially offers huge media coverage. It welcomed over two million visitors and placed biodiversity right in the heart of Paris."
Fanny Demulier
In June 2017 -with the participation of numerous partners including Veolia and its Foundation - the artist’s Biodiversiterre project took over one of the main arteries in the 8th arrondissement in Paris. On 3, 4 and 5 June, a brilliant plant and human installation transformed Avenue Foch with lively and interactive spaces aimed at raising public awareness of major environmental protection issues. In particular the Veolia Group was involved in the space illustrating selective sorting and recycling with the practical assistance of the Veolia Recycling and Waste Recovery (RVD) business, which supplied sorted, compressed waste balls from its sorting centres. How to get people talking about biodiversity using a work of art…